(Source)The problem is twofold:
One - If I want something, I buy or have it. This is in part what got me fat. But even non-food things, if I want it and can afford it and still pay my bills, I usually get it. Now, there are plenty of things that I want that I don't need, such as a Chromebook, a spa day, or a new car, and I recognize that these are extravagant wants. So I don't get them.
Two - I have a hard time rationalizing "deserving" a reward for losing weight. I shouldn't have ever been in this boat to begin with, why do I deserve a vacation or expensive trinket for something I shouldn't have had to do in the first place?
All that being said, I would really, really love a vacation. I haven't taken a vacation in over five years. I could afford a reasonable vacation, and I will have some vacation by this autumn... but I can't wrap my head around taking a week off to go somewhere and still get paid. I worked as a contractor for the past two and a half years, and a waitress before that, and I just can't imagine not working but getting paid. I am used to working my ass off for no rewards (aka "vacation"), so I am trying to adjust my thinking to get to the point where I value myself enough to allow myself to have good things.
What have you used to reward yourself or motivate yourself to achieve a goal?